Who we are

advance52 changes perspectives as well as processes.

We prove that smart digital business models can be quickly turned into reality and successfully assimilated into the market. That’s why we work out individual solutions by enabling various business stakeholders within our group to utilize the market potential of the digital age.

Our traditional corporate structures offer us a strong foundation for the creation of these ideas, services and products – and verify that a successful change can grow best from the inside, when fueled from the outside.

Reason why

Composed of internal and external team members, advance52 initiates tangible lighthouse projects that convince and inspire people with fast and visible results

Different business challenges are answered with meaningful products and services, which are handed over into our core organization after successful testing.

We know that the rules of the game are changing continuously and we thrive on that change – aiming to add value to our current portfolio or create new business opportunities. Or even both. We actively support our business sectors to generate additional revenue and kick-start digital innovation in a rapid, start-up-like manner.

What we do

We combine customer needs and problem solving. To do this, we identify pain points, build prototypes to ask the right questions and receive valuable customer answers.

We gain customer insights and improve the product iteratively, with and for the customers’ benefit. We manage and apply the complete innovation process, following the path from user research to problem analysis to prototypes and testing. A systematic design thinking approach allows us to identify, validate and prototype digital business models – until we can hand over a proven minimum viable product to the respective business sector where it’s brought to market. Because viable always means you can sell it.