Data Privacy

Giesecke+Devrient advance52 GmbH Data Privacy

Giesecke+Devrient advance52 GmbH, Balanstraße 69b, 81541 München, Germany (“G+D a52”, “a52”,”advance52” “we” or “us”) would like to welcome you on its websites located at Your privacy and the protection of your personal data are of utmost importance to us. Therefore, this Privacy Policy explains how we safeguard your privacy when you share your personal information with us via the website. If you are located outside the European Union or European Economic Area, in as far as legally required due to the laws applicable subject to your location, access to and use of the website by you implies your full acceptance of the Privacy Policy.


Personal Data

“Personal data” is of any information that can identify or make an individual identifiable. This includes, for example, your first and last name, title, company, postal address, email address, telephone number, mobile number, username and password, and any information you may provide in free text fields or other message you send to us.


Collection and Use of Personal Data

We collect, process or use your personal data for the following purposes depending on the nature of your interaction with our Website: We may respond to your enquiries for customer relationship management purposes, send you newsletters if you have registered accordingly, or customize our Website as is further explained in our Cookie Policy. Furthermore, your browser communicates your IP address automatically when you are visiting our Website. We will use your personal data only to the extent necessary for the purpose for which it was collected and will retain it for these purposes or as required by applicable law and then delete it. In as far as possible, we will attempt to use only anonymous information or pseudonyms if the use of personal data is not required. Any personal data collected may be stored in a data filling system for which G&D is the data controller.


Data Sharing and Transfer to Third Parties

Your personal data is not shared with any third parties unless you have consented to such transfer or this is permitted by applicable laws, for example, where this is required for the performance of a contract with you. In case of an inquiry by you which relates to subsidiaries of the G+D Group (“Group Companies”) residing in other countries, this inquiry along with the information required to respond to you will be forwarded to the relevant Group Company. Such Group Companies may be located outside your country of residence, including countries outside the European Union (“EU”) or European Economic Area (“EEA”). You can view a list of the Group Companies at the end of this page. In addition, we may use data processors located outside your country of residence, including countries outside the EU or EEA, i.e. companies that act as a service provider on our behalf and solely subject to our instructions in relation to any processing of personal data. Please note that G+D has taken appropriate measures with all its Group Companies or other data processors in order to provide an adequate level of data protection in line with applicable requirements.


(Re)Marketing Services by Google

(Re)Marketing services (“marketing services”) is a service provided by Google. Marketing services allow us to display more targeted advertising to potentially interested parties. When users are shown advertisements for products in which they have already shown interest, this is referred to as remarketing. This is made possible through the use of (re)marketing tags when you access our website, and other websites on which marketing services are active. These tags create cookies, which are text files that are stored on your end device and which allow your use of the website to be analyzed.

Your data will be processed in connection with marketing services in pseudonymized form. From the perspective of Google, advertisements are therefore not delivered to a specific person, but rather to specific – anonymized – cookie-holders. This is not the case if you, as a user, agree anything to the contrary and have given Google your consent accordingly. Otherwise, all data will be transmitted to Google’s servers in the USA in an anonymized form and manner, and stored there.

We use the “Google Ads” advertising application (formerly Google AdWords) in connection with marketing services. Google Ads generates what are known as conversion cookies for Ads customers.

Our Cookie Policy provides further details on the individual cookies used in this respect.

For more information on how your data are used by Google for marketing purposes, please visit:

You can find the Google Privacy Policy at:

If you wish to opt out of internet-based advertising via Google marketing services, you can use the setting and opt-out options provided by Google at:



Cookies are small text files that websites save onto your computer via your web browser. Cookies serve different purposes. Please refer to our Cookie Policies for further details on how we use cookies and how to opt out.


G+D advance52 GmbH Cookie Policy

This Cookie Policy complements the Giesecke+Devrient advance52 GmbH, Balanstraße 69b, 81541 München, Germany (“G+D advance52”) Privacy Policy for the websites located at“Website”). Your privacy and the protection of your personal data are of utmost importance to G+D advance52. Therefore, this Cookie Policy explains how we use cookies and other related technologies on our Website.


What are cookies?

Cookies are small text files that websites save onto your computer via your web browser. Cookies cannot execute programs or place viruses on your computer. Cookies may serve different purposes: Some cookies are required to remember your preferences when using our Website and last only for the duration of your session on our Website and expire when you close your browser. Other cookies gather information that help us to customize our Website to your preferences and make it more interesting to you.


Which cookies are used?

G+D uses “session cookies” and “persistent cookies”. A “session cookie” is a cookie that is automatically deleted when the user closes his browser, while a “persistent cookie” is a cookie that remains stored in the user’s terminal device until it reaches a defined expiration date.

The site cookies used on our Website are named

DisplayDivasCookiesBanner: This cookie is set to “yes” once the user has acknowledged the “Cookie-Notice”.

_hssc: This cookie is used to keep track of sessions. It is used to determine if the session number and timestamps should be incremented in _hstc cookie. Values contained: the domain, viewCount (increments each pageView in a session), session start timestamp.
_hssrc: This cookie helps to identify new user sessions. It is set to 1 once a user session is started. If the cookie is not set, it is assumed, that this is a new session.
_hstc: This is the main cookie to track visitors. Values contained: domain, hubspot utk (see below), initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
hubspotutk: This cookie helps to keep track of visitors and is passed on to Hubspot on form submission.


Google Analytics:
_gid: This cookie is used to distinguish users and expires after 24h.
_ga: This cookie is used to distinguish users and expires after 2 years.
_gat: This cookie is used to throttle the request rate and expires after 10 minutes.


G+D advance52 GmbH uses persistent cookies for web analytics purposes.


How can I opt out from the use of session cookies?

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to block cookies completely or notify you each time a cookie is set so that you can decide to block it on the spot. However, refusing all cookies could restrict the use of certain functions of our Website. For information on how to change the settings in your computer or mobile device browser to block cookies, please refer to the relevant help menu of your browser or the website of the software manufacturer. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, please visit


How can I opt out from a use of persistent cookies?

This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”), which uses cookies to analyze how users use the Site (more Information: The information generated by the cookie about your use of the Site will generally be transmitted to and stored by Google on servers in the United States. At the request of G+D advance52, Google will use this information for the purpose of measuring your activity on the Website, compiling statistical reports on overall website activity for G+D advance52 and providing other services relating to Site activity and internet usage. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the Website. In addition, you can prevent the collection of the data generated by the cookie by Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available from the following link: G+D has activated the IP anonymization; in consequence, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. Further information can be found under (Google Analytics Terms of Service & Privacy).

Click here to opt-out of Google Analytics tracking

Click here to opt-out of Hubspot tracking


Children’s Privacy

G+D advance52 recognizes the need to adequately protect the privacy of children and/or users who are under the age of 18 (“minors”). Our website is not intended for Minors. G+D advance52 does not target its Website to Minors and does not knowingly collect personal data from minors without parental or guardian consent.



G+D advance52 uses technical and organizational security measures, in particular access, availability and input controls including encryption methods and means of protection of media utilizing personal data, as well as the assignment of qualified personnel which is responsible for the security of personal data, to ensure that the personal data you provide cannot be undermined by unauthorized, accidental or deliberate manipulation, damage, loss, deletion, or unauthorized access, processing or disclosure. Our security measures are continually upgraded and adjusted in line with the current state of knowledge. Due to the nature of the Internet, a transmission of information may be not always be completely secure. Hence, we cannot ensure the security of your personal data during a transfer over the internet to our website. Once we have received your personal data, however, we will use the appropriate technical and organizational measures to protect your personal data.


Links to other websites

Our website may contain links to other websites which are not owned or operated by G+D advance52. G+D advance52 has no control over and is not responsible for either the content or privacy practices of these websites. For information on their privacy practices please review their policies.


Contact, Access and Correction of Personal Data

If you have any questions about this Privacy Policy or would like to access or correct your personal data or request their deletion or want to file any complaints in relation to the processing of your personal data to us or the competent regulator please refer to the contact details to be found at ‘9. Contact with the Group Data Protection Officer’.

We will aim to respond to you as soon as possible, however, if your inquiry requires more detailed consideration, we will acknowledge receipt of your complaint and we may ask you to provide further information about your inquiry and the outcome you are seeking. If you are required to duly sign your request and sent it to us due to the laws applicable subject to your location, we will inform you accordingly.


Changes to this Privacy Policy

We reserve the right to amend or update this Privacy Policy at any time in order to reflect our then current handling of personal data. Any such amendments or updates will be posted on this site.

Effective date: September 20, 2017


Public Record of Procedures


  1. Name of the responsible entity:

Giesecke+Devrient advance52 GmbH

Commercial Register: Local Court of Munich, HRB 232884

Value Added Tax Identification Number: DE 311740117


  1. Director

Markus Rachals (CEO)


  1. Address of the responsible entity:

Giesecke+Devrient advance52 GmbH

Balanstraße 69b

81541 München

Phone:+49 89 21540750


  1. Purpose of acquisition, processing and/or use of the data

Giesecke+Devrient advance52 (G+D advance52) is an internationally operating technology group specializing in digital products.


  1. Description of the group(s) of persons affected and the associated data or data categories
  • Employee and internal corporate data used in fulfilling the business purposes named above
  • Customer and supplier data required for contract fulfillment
  • Address data of prospective customers, press agents and other parties interested in or associated with the organization


  1. Recipients, or categories of recipients, of the data
  • Public entities, insofar as mandatory under law
  • External entities and internal corporate departments, for fulfillment of the business purposes named in 4. above
  • External contractors as according to Clause 11 of the BDSG


  1. Specified schedule for deletion of the data

After expiry of the various statutory retention periods, the data are deleted on a routine basis.

Insofar as data are not affected by such statutory provisions, they are deleted as soon as the

purposes defined in 5. above no longer apply.


  1. Planned transfer of data to third-party (non-EU) countries

Under procedures implemented to fulfill the business purpose, data are transferred to government

agencies, subsidiary companies, customers and suppliers in various countries in accordance with

relevant international procedures and in compliance with the Federal Data Protection Act.


  1. Contact with the Group Data Protection Officer


Wolrdwide data privacy contacts